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Lancemore runs a collection of boutique hotels in some of Australia’s most loved destinations, from the 19th-century Mansion Hotel at Werribee Park to its wineries and city stays. Each property has its own character, but guests book them all through one group website.

The old site felt like a brochure: beautiful places, but booking was buried and every hotel page looked different. Lancemore needed one calm, premium system that lets each property shine while keeping “check availability” one step away.

Group homepage · Hotel property pages · Booking bar · Responsive design  /  Figma · Webflow

Draft case study based on the project visuals. Edit the story and add real numbers before publishing.

To make the group feel premium and easy to book, we focused on three design decisions:

1. Photography first, interface secondFull-bleed hero images of each property, with a restrained palette of deep olive, warm cream and white so the places do the selling.
2. Booking always within reachA simple bar for property, dates and guests sits right under every hero, with “Make a booking” fixed in the navigation.
3. One template, many personalitiesEvery property page shares the same structure (accommodation, dining, packages and gallery) so new hotels launch fast and still feel like their own place.